Sdu Uitgevers chooses AdFactory advertising system

April 2016, Arnhem, the Netherlands – AdFactory-International is happy to announce that Sdu Uitgevers from Den Haag, the Netherlands, have selected the AdFactory advertising system for their print and online publications.

The browser based software will be made available to Sdu as a hosted, Software as a Service, solution for the entire advertising workflow. It will also include the self-service portal AdOnline for ad booking and creation. Dedicated interfaces will be built to communicate with existing Sdu software systems to guarantee up to date, synchronised data across all platforms.
Sdu will use the AdFactory system for the entire ad management of their magazines, newsletters and websites.

Sandra Camonier, Business Project Manager at Sdu said: “AdFactory’s seamless coupling between ad-booking, -production and -invoicing, offers a very efficient workflow with always up-to-date status overview. It eliminates a lot of manual checks and interventions.”

Rob van Dorp, Director/owner of AdFactory International added: “Because of the flexibility of both our software as well as our company itself, a perfect match with Sdu’s existing software systems can be established.”

The implementation project is due to deliver a ‘Go Live’ end of September this year.

About Sdu Uitgevers:
Sdu was founded in 1814 as the “Algemeene Landsdrukkerij” (the official government publisher). It became a private company in 1988 under the name Sdu and was in 2013 acquired by the French Publishing house ELS (Editions Lefebvre Sarrut).
Sdu has over 300 employees, and publishes a large number of magazines, websites and newsletters with up to date information regarding laws and regulations for financial, legal and government professionals. Sdu believes that progress is different for all our customers. Therefore Sdu won’t be guided by what is possible, but by customer’s needs; based upon this, Sdu develops flexible products, both online and offline that will help customers move forward.

About AdFactory International:
AdFactory-International, founded 2003 in the Netherlands, develops and markets advertising- and editorial workflow software for publishing companies. Initially targeted to medium size publishers of papers and magazines, it has now evolved to supplying flexible software solutions for print and online publications. Currently over 700 titles in the Netherlands, Germany, UK, and even New Zealand are published using AdFactory software.