Always having an up-to-date status overview of your paper gives ease of mind. Knowing how many ads are booked, are in production, in correction or placed, allows active steering and adjusting of the process. In addition being able to analyze the commercial performance gives important input for the sales process.
AdFactory offers all kinds of reports&exports giving detailed management information. From analyzing discounts, or bookings per business type, to sales per title, team, accountmanager, customer etc. And should your required overview not be included, it's easily created!
Since advertising generates most or all income for free newspapers and magazines, the advertising workflow should be well organized and monitored. In addition, tools
Most papers have ads with a simple layout and consquently low price (e.g. classified displays, family ads, etc.). Still it can take considerable time to produce these ads, and
For daily papers there's quite a choice of editiorial systems. But for weekly or monthly papers and magazines, these systems are mostly too big, too complex, too expensive,
Producing ads and layouting articles must be based upon up-to-date content and planning. A real-time coupling of production with input tools is vital to achieve this. In